Monday, May 4, 2009
9:52 AM
YOUR SMALL BUSINESS WEBSITE & YOUR MARKETING BUDGET
Most small businesses spent a good portion of their yearly marketing budget on their business website when they first established their company web site. Hopefully that money was well spent and your website has ended up being a successful marketing tool for your small business.
If your web site is successful and is bringing in new clients, doesn’t it make sense to put more money into your small business website, to hopefully make it become even more effective? Continuing to allocate a portion of your marketing budget each year, towards something that has proven in the past to be beneficial will make your small business website an even stronger marketing tool.
IF YOUR BUSINESS WEBSITE IS WORKING WELL
If the web site that you have for your small business is doing well, and what it is supposed to do, you may be following the adage “if it’s not broke don’t fix it”. I too follow that premise regarding many things in my life. But in reality, is that the best thing to do when it comes to your business website? In my opinion, it probably is not best to leave things as they are unless your website and its’ performance as a small business marketing tool is providing you with more business than you can handle.
If you are pleased with the responses that you are getting from your business website but would like more customers from your website, ask yourself a couple of questions. “Am I showcasing all of my products and services thoroughly and effectively?” “Is there something I can do to convert a higher percentage of my website visitors into actual customers?”
After sitting down, taking a good long look at your website and really thinking about the two questions that I asked in the previous paragraph, there is a good chance that you will answer “no” to at least one of the questions.
With a little further thought, you will probably be able to zero in on something that can be added to, or modified, on your website that will help improve your small business web site as a marketing tool for your company. Perhaps it means just editing or adding some text on an existing web page. Maybe adding an additional page to your site will help showcase something that you are not currently putting enough emphasis on. Perhaps your Call to Action is not strong enough and can be improved.
Most small businesses spent a good portion of their yearly marketing budget on their business website when they first established their company web site. Hopefully that money was well spent and your website has ended up being a successful marketing tool for your small business.
If your web site is successful and is bringing in new clients, doesn’t it make sense to put more money into your small business website, to hopefully make it become even more effective? Continuing to allocate a portion of your marketing budget each year, towards something that has proven in the past to be beneficial will make your small business website an even stronger marketing tool.
IF YOUR BUSINESS WEBSITE IS WORKING WELL
If the web site that you have for your small business is doing well, and what it is supposed to do, you may be following the adage “if it’s not broke don’t fix it”. I too follow that premise regarding many things in my life. But in reality, is that the best thing to do when it comes to your business website? In my opinion, it probably is not best to leave things as they are unless your website and its’ performance as a small business marketing tool is providing you with more business than you can handle.
If you are pleased with the responses that you are getting from your business website but would like more customers from your website, ask yourself a couple of questions. “Am I showcasing all of my products and services thoroughly and effectively?” “Is there something I can do to convert a higher percentage of my website visitors into actual customers?”
After sitting down, taking a good long look at your website and really thinking about the two questions that I asked in the previous paragraph, there is a good chance that you will answer “no” to at least one of the questions.
With a little further thought, you will probably be able to zero in on something that can be added to, or modified, on your website that will help improve your small business web site as a marketing tool for your company. Perhaps it means just editing or adding some text on an existing web page. Maybe adding an additional page to your site will help showcase something that you are not currently putting enough emphasis on. Perhaps your Call to Action is not strong enough and can be improved.
If you can see where there may be a problem or something that can be improved upon but just can’t seem to come up with a solution or idea on how to make the changes needed, try looking at the websites of some of your competitors get some ideas of how to change your small business website and make it a more effective small business website.
IF YOUR WEBSITE IS DOING POORLY
If, on the other hand your website doesn’t seem to be helping your efforts to market your business; perhaps you did not initially spend enough money on your website to make it truly effective. If this is the case, maybe you need to spend some of this year’s marketing budget to expand and improve your website, so that it does end up being the most successful marketing tool in your arsenal.
If, on the other hand your website doesn’t seem to be helping your efforts to market your business; perhaps you did not initially spend enough money on your website to make it truly effective. If this is the case, maybe you need to spend some of this year’s marketing budget to expand and improve your website, so that it does end up being the most successful marketing tool in your arsenal.
Are you describing your products and services sufficiently? Is the text content on the various pages of your small business website search engine friendly? Is the information on your website current and up to date? Overall try to figure out why your business web site is not working and take the time to implement the changes necessary to make your website a profitable tool for your small business.
WE ARE HERE TO HELP YOU
We urge you to continually review your small business website and look for ways to improve it. If you want your business to prosper and grow you must use every tool at your disposal to its’ maximum potential. In almost all instances a small business website is the most productive tool in your business marketing tool box.
We urge you to continually review your small business website and look for ways to improve it. If you want your business to prosper and grow you must use every tool at your disposal to its’ maximum potential. In almost all instances a small business website is the most productive tool in your business marketing tool box.
Don’t become complacent about your web site. Spend money each year on making your website better and the best that it can be. Existing clients of Tom Rumish Website Development that have continued to improve their small business websites each year have ended up increasing their sales each year, almost without exception.
We urge you to contact Tom Rumish Website Development for all of your small business website design and maintenance needs. We will be glad to listen to you and help you implement any changes that you desire into your existing business website. If you’re not sure what needs to be improved on your small business website we can review your site and offer suggestions. Click here to speak to us right now. If you don't have time to speak with us right now email business website designer Tom Rumish.
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