Thursday, April 2, 2009
WEBSITE ADD-ON FEATURES
2:34 PM
SMALL ADDITIONS TO YOUR WEB SITE
CAN MAKE A BIG DIFFERENCE IN YOUR REVENUE
There are many small things that can be added to, or done to your website that can increase the amount of business and revenue that you receive from your website visitors. In almost all cases these are features that are classified as a “call to action”. Some of these little “add-on-features”, which create a Call To Action are specific to a particular type of business only, while others can be used on the websites of all businesses.
A call to action is defined as follows: "Encourages site users to act to or respond to an offer. Often incorporates an action verb, for example, “download now”.
A call to action is defined as follows: "Encourages site users to act to or respond to an offer. Often incorporates an action verb, for example, “download now”.
“CALL US NOW” BUTTONS
An innovative and fairly new way to implement a “call to action” on a small business web site is to place a “Call Us Now” button or link on a web page. Call Us Now is a great small business website feature that can be used by virtually any business. An example of a “Call Us Now” button can be seen on our small business website designer site.
Basically Call Us Now buttons work when a site visitor clicks on the Call Us Now button. When this is done a small window pops up in which the web site visitor enters their phone number. Within seconds, their phone rings. When they answer their phone, a phone call to your business is initiated and your business phone will ring. When you pick up your phone you are immediately connected to your website visitor by telephone.
No special phone, equipment or software is required to implement this feature on your website.
WHAT BUSINESSES CAN BENEFIT FROM “CALL US NOW”
Almost any business can benefit from having a Call Us Now button on their website. Below are a few of the many examples in which a Call Us Now button can be used to convert website visitors into sales:
Carry-out and food delivery businesses -- People can view you menu online and place their pick-up or delivery orders by connecting to your business immediately using a Click To Place Your Order button.
Restaurants –- People who are visiting your website to find your location and view your menu can use a “Click to Make a Reservation” button.
E-Commerce sites -- Very often website visitors have questions about products or are hesitant to input the credit card information needed to process an order. A Click to Call button can be used to answer those questions or for site visitors to place an order by speaking to a live person on the telephone.
Lodging & Accommodations businesses –- Most people today prefer to make their lodging reservations online from a website. If your website does not have an online reservation system in place, a “Make Your Reservation Now” button can be used and has almost the same effect as an online reservation system.
LOW COST ALTERNATIVE TO AN “800” NUMBER
Your clients are not charged for the calls that they place using Click to Call services. This fact can and should be prominently mentioned on your web site. Generally speaking your business pays only for the minutes that someone is connected to your business through a Click To Call service.
In most cases Click to Call is a low cost alternative to having an “800” phone number. Unlike “800” phone numbers there are no taxes, line charges, and in many cases no recurring monthly fees. That being said, charges to have a Click To Call button on your site is often much less expensive than having an “800” number for your business. In many cases, depending on the call service provider used, there are no contracts to sign.
INCOMING CALL TRACKING
Almost without exception all Click To Talk providers have client call tracking and a web-based control panel from which you can view a Call Activity Log. Depending on the service provider call logs can include:
Basically Call Us Now buttons work when a site visitor clicks on the Call Us Now button. When this is done a small window pops up in which the web site visitor enters their phone number. Within seconds, their phone rings. When they answer their phone, a phone call to your business is initiated and your business phone will ring. When you pick up your phone you are immediately connected to your website visitor by telephone.
No special phone, equipment or software is required to implement this feature on your website.
WHAT BUSINESSES CAN BENEFIT FROM “CALL US NOW”
Almost any business can benefit from having a Call Us Now button on their website. Below are a few of the many examples in which a Call Us Now button can be used to convert website visitors into sales:
Carry-out and food delivery businesses -- People can view you menu online and place their pick-up or delivery orders by connecting to your business immediately using a Click To Place Your Order button.
Restaurants –- People who are visiting your website to find your location and view your menu can use a “Click to Make a Reservation” button.
E-Commerce sites -- Very often website visitors have questions about products or are hesitant to input the credit card information needed to process an order. A Click to Call button can be used to answer those questions or for site visitors to place an order by speaking to a live person on the telephone.
Lodging & Accommodations businesses –- Most people today prefer to make their lodging reservations online from a website. If your website does not have an online reservation system in place, a “Make Your Reservation Now” button can be used and has almost the same effect as an online reservation system.
LOW COST ALTERNATIVE TO AN “800” NUMBER
Your clients are not charged for the calls that they place using Click to Call services. This fact can and should be prominently mentioned on your web site. Generally speaking your business pays only for the minutes that someone is connected to your business through a Click To Call service.
In most cases Click to Call is a low cost alternative to having an “800” phone number. Unlike “800” phone numbers there are no taxes, line charges, and in many cases no recurring monthly fees. That being said, charges to have a Click To Call button on your site is often much less expensive than having an “800” number for your business. In many cases, depending on the call service provider used, there are no contracts to sign.
INCOMING CALL TRACKING
Almost without exception all Click To Talk providers have client call tracking and a web-based control panel from which you can view a Call Activity Log. Depending on the service provider call logs can include:
- Call time & date
- Caller phone number
- Caller name and optional email address
- Call duration and cost
- URL address from where call originates
And often more information
The information in the Call Log can of course be downloaded and used for future follow-up contact with clients and potential clients.
FOR MORE INFORMATION
For more information about adding Click To Talk buttons & links, online reservations systems and other interactive features to your website, which have the potential to help you and your company gain customers and revenue Click here to speak to us right now. Or, email Tom Rumish Website Development with your questions.
Be sure to visit our small business website designer site to see an example of a Click to Call button. Small business web site designer Tom Rumish Website Development offers a multitude of web site services to small business owners. Be sure to visit our website www.tomrum.com to see all that we offer.
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