Wednesday, October 15, 2008
4:15 PM
When the economy gets a little rough and money gets tight most businesses find themselves in a position of having to cut the costs related to doing business. The first thing that most businesses tend to cut in the cost trimming process is their marketing budgets. This is a mistake that can often prove fatal to a company’s existence, or at the least lead to worsening their business income when they need it the most.
Marketing budgets should be the LAST thing that gets cut during a period when businesses are struggling, instead of the first thing that gets cut or eliminated. During tough economic times you need to gain new customers more than ever. Cutting your advertising and marketing budget will give your business less exposure to potential new clients at a time that you should be concentrating on increasing new clients.
Each dollar that you do not cut or eliminate from your marketing budget has more value to your business when your competitors are cutting their marketing efforts and budgets. In essence, the money that your business spends, and does not cut on marketing and advertising, becomes a higher percentage of the total dollar amount being spent to market businesses like yours, due to the fact that many other businesses mistakenly cut their marketing budgets first.
Increasing, as opposed to decreasing, your marketing budget during a period of tough economic times will multiply the percentage of critical exposure that your company needs during rough times, to gain new clients and customers. So, unless it is absolutely necessary don’t cut your marketing and advertising budget. Advertising and marketing your business is more important now than it is when things are going great with our economy.
If your business does not have a business website it is more critical than ever, during this period of economic down turn, to have a professionally designed website to help gain new customers and retain the current clients that your business has.
Listed below are a few of the many reasons that your business should have a business website:
1. Having a professionally designed website for your business will add creditability to your business.
2. A website will demonstrate that your business is not a new business. Generally speaking people prefer to deal with a company that is established and been in business for some length of time.
3. People most often prefer to deal with companies that have websites because it shows that they are “serious” about their business and that the company won’t just vanish in a short period of time, in the event that the potential client should have a problem with your products or services.
Name the top 3 competitors that your business has. Do they have websites? If they do have a business website and you don’t, how much business are you losing to your competitors? By not having a website you are allowing your competitors to have an advantage over you in marketing their business. Having a professionally designed website for your business will eliminate the marketing advantage that your competitors have, plus it will open the door to gaining new customers from the Internet.
Tom Rumish Website Development, specializes in custom designed small business websites.
As your partner, we will take the time to sit down with you and truly listen to your website needs to create the best possible solution for you. We go to great lengths to ensure that we thoroughly understand your unique website wants and needs, by genuinely listening to what you have to say about your goals, needs and budget. We treat each client like you’re our only client because we’re small enough to make truly personal service our priority.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation. Now, more than ever, you need an small business website design that will truly work for you.
We accept Visa, MasterCard, Discover, American Express and PayPal.
Tom Rumish Website Development
P.O. Box 362
Sandwich, IL 60548-0362
(815) 786-8573
http://www.tomrum.com/
tomrum@tomrum.com
Marketing budgets should be the LAST thing that gets cut during a period when businesses are struggling, instead of the first thing that gets cut or eliminated. During tough economic times you need to gain new customers more than ever. Cutting your advertising and marketing budget will give your business less exposure to potential new clients at a time that you should be concentrating on increasing new clients.
Each dollar that you do not cut or eliminate from your marketing budget has more value to your business when your competitors are cutting their marketing efforts and budgets. In essence, the money that your business spends, and does not cut on marketing and advertising, becomes a higher percentage of the total dollar amount being spent to market businesses like yours, due to the fact that many other businesses mistakenly cut their marketing budgets first.
Increasing, as opposed to decreasing, your marketing budget during a period of tough economic times will multiply the percentage of critical exposure that your company needs during rough times, to gain new clients and customers. So, unless it is absolutely necessary don’t cut your marketing and advertising budget. Advertising and marketing your business is more important now than it is when things are going great with our economy.
If your business does not have a business website it is more critical than ever, during this period of economic down turn, to have a professionally designed website to help gain new customers and retain the current clients that your business has.
Listed below are a few of the many reasons that your business should have a business website:
1. Having a professionally designed website for your business will add creditability to your business.
2. A website will demonstrate that your business is not a new business. Generally speaking people prefer to deal with a company that is established and been in business for some length of time.
3. People most often prefer to deal with companies that have websites because it shows that they are “serious” about their business and that the company won’t just vanish in a short period of time, in the event that the potential client should have a problem with your products or services.
Name the top 3 competitors that your business has. Do they have websites? If they do have a business website and you don’t, how much business are you losing to your competitors? By not having a website you are allowing your competitors to have an advantage over you in marketing their business. Having a professionally designed website for your business will eliminate the marketing advantage that your competitors have, plus it will open the door to gaining new customers from the Internet.
Tom Rumish Website Development, specializes in custom designed small business websites.
As your partner, we will take the time to sit down with you and truly listen to your website needs to create the best possible solution for you. We go to great lengths to ensure that we thoroughly understand your unique website wants and needs, by genuinely listening to what you have to say about your goals, needs and budget. We treat each client like you’re our only client because we’re small enough to make truly personal service our priority.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation. Now, more than ever, you need an small business website design that will truly work for you.
We accept Visa, MasterCard, Discover, American Express and PayPal.
Tom Rumish Website Development
P.O. Box 362
Sandwich, IL 60548-0362
(815) 786-8573
http://www.tomrum.com/
tomrum@tomrum.com
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