Wednesday, May 7, 2008
Should You Use The Yellow Pages
1:00 PM
"I'm a small company and all of my cutomers are local so I don't need a website. I just use the Yellow Pages."
Does this sound like your train of thought? Are the majority of your customers from your local or immediate area? If so, you may question why your company needs a website. The answer is simple.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.
The Internet has changed the way that customers are looking for your business. The days of pulling out 10 pounds of phone books are coming to an end. People are still letting their fingers do the walking but it's on a computer keyboard. The Kelsey research group published these statistics and trends.
► over 80% of households use the Internet as an information source when shopping locally.
► Approximately 45% of local searches had a buying intent.
► The percentage of respondents who used yellow page directories decreased from 74% to under 50%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
GAIN AND RETAIN CUSTOMERS
In order to keep your existing customers, and gain new customers you need to be found where past and potential customers are searching. If your company does not have a website I strongly suggest that you allocate a portion of your marketing budget towards establishing a web site so that your’ business can be found where people are searching for local businesses like yours.
Due to the way that potential customers are searching for businesses like yours a website is a mandatory marketing tool. Having a company website is no longer just “something nice” to have. Having a website should be considered just as important as having business cards and should be included in your advertising budget.
Though the yellow pages may have worked years ago, it’s time to use what works today. Maximize the use of your marketing dollars by using marketing and advertising techniques what work today.
GET STARTED IN ESTABLISHING A COMPANY WEBSITE
Tom Rumish Website Development offers free consultations and estimates for small business web site design and maintenance.
We will be glad to meet with you and answer any questions that you may have regarding establishing a small business website. In addition to answering your questions we will help you determine what you should include in your website and give you a written estimate of the costs involved in establishing a web site for your company.
To schedule a free consultation contact us by email at sales@tomrum.com or by phone at (815) 786-8573. You can also schedule a no obligation web site design and maintenance consultation by using the online form that is on the Contact Us page of our website. You are under no obligation to get the consultation and estimate.
Please feel free to visit our website at www.tomrum.com to see the services that we offer. On our website you will also be able to read testimonials from past small business web site design clients and learn more about the process involved in establishing a website for your company.
Does this sound like your train of thought? Are the majority of your customers from your local or immediate area? If so, you may question why your company needs a website. The answer is simple.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.
The Internet has changed the way that customers are looking for your business. The days of pulling out 10 pounds of phone books are coming to an end. People are still letting their fingers do the walking but it's on a computer keyboard. The Kelsey research group published these statistics and trends.
► over 80% of households use the Internet as an information source when shopping locally.
► Approximately 45% of local searches had a buying intent.
► The percentage of respondents who used yellow page directories decreased from 74% to under 50%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
GAIN AND RETAIN CUSTOMERS
In order to keep your existing customers, and gain new customers you need to be found where past and potential customers are searching. If your company does not have a website I strongly suggest that you allocate a portion of your marketing budget towards establishing a web site so that your’ business can be found where people are searching for local businesses like yours.
Due to the way that potential customers are searching for businesses like yours a website is a mandatory marketing tool. Having a company website is no longer just “something nice” to have. Having a website should be considered just as important as having business cards and should be included in your advertising budget.
Though the yellow pages may have worked years ago, it’s time to use what works today. Maximize the use of your marketing dollars by using marketing and advertising techniques what work today.
GET STARTED IN ESTABLISHING A COMPANY WEBSITE
Tom Rumish Website Development offers free consultations and estimates for small business web site design and maintenance.
We will be glad to meet with you and answer any questions that you may have regarding establishing a small business website. In addition to answering your questions we will help you determine what you should include in your website and give you a written estimate of the costs involved in establishing a web site for your company.
To schedule a free consultation contact us by email at sales@tomrum.com or by phone at (815) 786-8573. You can also schedule a no obligation web site design and maintenance consultation by using the online form that is on the Contact Us page of our website. You are under no obligation to get the consultation and estimate.
Please feel free to visit our website at www.tomrum.com to see the services that we offer. On our website you will also be able to read testimonials from past small business web site design clients and learn more about the process involved in establishing a website for your company.