Tuesday, December 2, 2008
SEARCH ENGINE OPTIMIZATION
1:07 PM
There are many people that will tell you that they can get you on page one of the major search engines with their Search Engine Optimization (SEO) methods. But, is that first page SERP (Search Engine Results Position) that they are referring to for a broad search term? Almost anyone can get a #1 position for their company name, which is a very specific search term query.
As an example doing a Google search for “Tom Rumish Website Development” will yield approximately 900 results on any given day. (Results for any search term will vary from day to day.)
But, doing a Google search for the broad search term “business website development” shows 144,000,000 (One Hundred Forty Million) search engine results in Google. Tom Rumish Website Development (http://www.tomrum.com/) was #1 in the search engine results of the Google’s 144,000,000 search results for “business website development”, a very broad search term. (Results for any search term will vary from day to day.)
In addition, Tom Rumish Website Development (http://www.tomrum.com/) was #1 in the search engine results of the Google’s 23,800,000 search results for “business website designer” - another broad search term. (Results for any search term will vary from day to day.)
SEO THAT REALLY WORKS
NOT JUST MISLEADING CLAIMS
The examples above are for the Tom Rumish Website Development site. But, it’s not just my own Business Website Design site that is doing well in major search engines. Many of my current clients are showing up in the #1 position or on the first page of Google and Yahoo broad term searches.
Client 1 of Tom Rumish - #1 in Yahoo for a search term with 6,930,000 competing sites.
Client 1 of Tom Rumish - #2 in Yahoo for a search term with 1,490,000 competing sites.
Client 2 of Tom Rumish - #8 in Google for a search term with 4,710,000 competing sites.
Client 2 of Tom Rumish - #3 in Google for a search term with 2,340,000 competing sites.
HAVE YOUR SMALL BUSINESS WEBSITE
GROW YOUR BUSINESS
Make it your 2009 business priority to have your website start to really work for you and your small business. If your small business website isn’t helping you gain customers and grow your business it’s time to get it working for you. The best way to do that is by making sure that your web site is showing up well in search engines. Our proven web site Search Engine Optimization (SEO) can help you get the results you want and need.
Though Tom Rumish is first and foremost a small business web site designer, our website SEO techniques have proven results and is one of the many low cost web page design services offered by Tom Rumish Website Development. Contact Tom Rumish Website Development for a no obligation SEO consultation. Visit our website at http://www.tomrum.com/ to learn about the many small business web page design services that are offered.
Tuesday, November 11, 2008
Small to medium sized business owners often ask, “How much should I spend on marketing?” The answer: “It varies by industry and business size.” It is also based on how much and how fast you want to grow.
SCORE (Service Corps of Retired Executives) and USSBA (U.S. Small Business Administration) define an effective marketing budget to be between 2% and 10% of sales. Business to Consumer, retail and pharmaceuticals can exceed 20% during peak brand-building (company recognition) years.
I'm sure that you've all heard this before; “You have to spend money to make money." Most companies under spend on their budgets, thinking that not to spend is to save. This isn’t true. Keep in mind that your marketing efforts are directly proportional to your revenue, so now is not the time to be penny foolish.
The marketing budget for businesses with under $1 million of yearly sales averages 7-8%. If your company is B2B or B2C, you may need to raise your budget by 1–3% to see solid results. Retail and pharmaceuticals lead the spending, with many of these companies spending more than 20% of net sales. Overall average is reported as 6%.
Some circumstances will merit an increase or reduction in your marketing budget as a percentage of revenue. During an initial branding build (business recognition) or a re-branding phase, you should have a higher budget, which can be reduced in the future.
You can grow your company with “baby steps”. This is called organic growth, and it is how nearly every business starts off. Remember washing cars or mowing lawns for a few bucks? Next thing you know, your neighbor wants it done. That neighbor refers you to another neighbor, and so on. Many businesses grow their clientele on word of mouth alone, and are very successful. But they usually hit a brick wall.
That’s where building a solid branding (business recognition) campaign helps. To rely on organic growth alone, you risk losing revenue from business you did not get because X% of potential clients never discovered you. Why risk thousands to save hundreds?
Many small to medium sized companies fail each year because they do not allocate enough money for marketing. Successful small & medium sized companies realize that marketing, if done properly, brings back solid returns, whereas not allocating enough in your budget for marketing could spell disaster.
More people than ever use the internet to find businesses and services. That being said, one of the most important ways to market your small business is to be sure that your business has an online presence. Having a small business website is not only one of the most important things that you can do to market your business, it is also one of the most cost effective ways to market to local, regional and worldwide audiences.
Tom Rumish Website Development specializes in affordable small business website designing and maintenance. Website client testimonials from our clients attest to the fact that what they have spent to have a website custom designed for their small business has invariably paid off greatly. Business websites that work = sales growth.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation.
SCORE (Service Corps of Retired Executives) and USSBA (U.S. Small Business Administration) define an effective marketing budget to be between 2% and 10% of sales. Business to Consumer, retail and pharmaceuticals can exceed 20% during peak brand-building (company recognition) years.
I'm sure that you've all heard this before; “You have to spend money to make money." Most companies under spend on their budgets, thinking that not to spend is to save. This isn’t true. Keep in mind that your marketing efforts are directly proportional to your revenue, so now is not the time to be penny foolish.
The marketing budget for businesses with under $1 million of yearly sales averages 7-8%. If your company is B2B or B2C, you may need to raise your budget by 1–3% to see solid results. Retail and pharmaceuticals lead the spending, with many of these companies spending more than 20% of net sales. Overall average is reported as 6%.
Some circumstances will merit an increase or reduction in your marketing budget as a percentage of revenue. During an initial branding build (business recognition) or a re-branding phase, you should have a higher budget, which can be reduced in the future.
You can grow your company with “baby steps”. This is called organic growth, and it is how nearly every business starts off. Remember washing cars or mowing lawns for a few bucks? Next thing you know, your neighbor wants it done. That neighbor refers you to another neighbor, and so on. Many businesses grow their clientele on word of mouth alone, and are very successful. But they usually hit a brick wall.
That’s where building a solid branding (business recognition) campaign helps. To rely on organic growth alone, you risk losing revenue from business you did not get because X% of potential clients never discovered you. Why risk thousands to save hundreds?
Many small to medium sized companies fail each year because they do not allocate enough money for marketing. Successful small & medium sized companies realize that marketing, if done properly, brings back solid returns, whereas not allocating enough in your budget for marketing could spell disaster.
More people than ever use the internet to find businesses and services. That being said, one of the most important ways to market your small business is to be sure that your business has an online presence. Having a small business website is not only one of the most important things that you can do to market your business, it is also one of the most cost effective ways to market to local, regional and worldwide audiences.
Tom Rumish Website Development specializes in affordable small business website designing and maintenance. Website client testimonials from our clients attest to the fact that what they have spent to have a website custom designed for their small business has invariably paid off greatly. Business websites that work = sales growth.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation.
Wednesday, October 15, 2008
When the economy gets a little rough and money gets tight most businesses find themselves in a position of having to cut the costs related to doing business. The first thing that most businesses tend to cut in the cost trimming process is their marketing budgets. This is a mistake that can often prove fatal to a company’s existence, or at the least lead to worsening their business income when they need it the most.
Marketing budgets should be the LAST thing that gets cut during a period when businesses are struggling, instead of the first thing that gets cut or eliminated. During tough economic times you need to gain new customers more than ever. Cutting your advertising and marketing budget will give your business less exposure to potential new clients at a time that you should be concentrating on increasing new clients.
Each dollar that you do not cut or eliminate from your marketing budget has more value to your business when your competitors are cutting their marketing efforts and budgets. In essence, the money that your business spends, and does not cut on marketing and advertising, becomes a higher percentage of the total dollar amount being spent to market businesses like yours, due to the fact that many other businesses mistakenly cut their marketing budgets first.
Increasing, as opposed to decreasing, your marketing budget during a period of tough economic times will multiply the percentage of critical exposure that your company needs during rough times, to gain new clients and customers. So, unless it is absolutely necessary don’t cut your marketing and advertising budget. Advertising and marketing your business is more important now than it is when things are going great with our economy.
If your business does not have a business website it is more critical than ever, during this period of economic down turn, to have a professionally designed website to help gain new customers and retain the current clients that your business has.
Listed below are a few of the many reasons that your business should have a business website:
1. Having a professionally designed website for your business will add creditability to your business.
2. A website will demonstrate that your business is not a new business. Generally speaking people prefer to deal with a company that is established and been in business for some length of time.
3. People most often prefer to deal with companies that have websites because it shows that they are “serious” about their business and that the company won’t just vanish in a short period of time, in the event that the potential client should have a problem with your products or services.
Name the top 3 competitors that your business has. Do they have websites? If they do have a business website and you don’t, how much business are you losing to your competitors? By not having a website you are allowing your competitors to have an advantage over you in marketing their business. Having a professionally designed website for your business will eliminate the marketing advantage that your competitors have, plus it will open the door to gaining new customers from the Internet.
Tom Rumish Website Development, specializes in custom designed small business websites.
As your partner, we will take the time to sit down with you and truly listen to your website needs to create the best possible solution for you. We go to great lengths to ensure that we thoroughly understand your unique website wants and needs, by genuinely listening to what you have to say about your goals, needs and budget. We treat each client like you’re our only client because we’re small enough to make truly personal service our priority.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation. Now, more than ever, you need an small business website design that will truly work for you.
We accept Visa, MasterCard, Discover, American Express and PayPal.
Tom Rumish Website Development
P.O. Box 362
Sandwich, IL 60548-0362
(815) 786-8573
http://www.tomrum.com/
tomrum@tomrum.com
Marketing budgets should be the LAST thing that gets cut during a period when businesses are struggling, instead of the first thing that gets cut or eliminated. During tough economic times you need to gain new customers more than ever. Cutting your advertising and marketing budget will give your business less exposure to potential new clients at a time that you should be concentrating on increasing new clients.
Each dollar that you do not cut or eliminate from your marketing budget has more value to your business when your competitors are cutting their marketing efforts and budgets. In essence, the money that your business spends, and does not cut on marketing and advertising, becomes a higher percentage of the total dollar amount being spent to market businesses like yours, due to the fact that many other businesses mistakenly cut their marketing budgets first.
Increasing, as opposed to decreasing, your marketing budget during a period of tough economic times will multiply the percentage of critical exposure that your company needs during rough times, to gain new clients and customers. So, unless it is absolutely necessary don’t cut your marketing and advertising budget. Advertising and marketing your business is more important now than it is when things are going great with our economy.
If your business does not have a business website it is more critical than ever, during this period of economic down turn, to have a professionally designed website to help gain new customers and retain the current clients that your business has.
Listed below are a few of the many reasons that your business should have a business website:
1. Having a professionally designed website for your business will add creditability to your business.
2. A website will demonstrate that your business is not a new business. Generally speaking people prefer to deal with a company that is established and been in business for some length of time.
3. People most often prefer to deal with companies that have websites because it shows that they are “serious” about their business and that the company won’t just vanish in a short period of time, in the event that the potential client should have a problem with your products or services.
Name the top 3 competitors that your business has. Do they have websites? If they do have a business website and you don’t, how much business are you losing to your competitors? By not having a website you are allowing your competitors to have an advantage over you in marketing their business. Having a professionally designed website for your business will eliminate the marketing advantage that your competitors have, plus it will open the door to gaining new customers from the Internet.
Tom Rumish Website Development, specializes in custom designed small business websites.
As your partner, we will take the time to sit down with you and truly listen to your website needs to create the best possible solution for you. We go to great lengths to ensure that we thoroughly understand your unique website wants and needs, by genuinely listening to what you have to say about your goals, needs and budget. We treat each client like you’re our only client because we’re small enough to make truly personal service our priority.
If your business does not have a website or if your existing website is outdated and not helping you gain new customers I urge you to contact Tom Rumish Website Development for a free, no obligation consultation. Now, more than ever, you need an small business website design that will truly work for you.
We accept Visa, MasterCard, Discover, American Express and PayPal.
Tom Rumish Website Development
P.O. Box 362
Sandwich, IL 60548-0362
(815) 786-8573
http://www.tomrum.com/
tomrum@tomrum.com
Saturday, September 13, 2008
Staying In Touch With Your Clients
10:35 AM
Many of you may remember a TV commercial for an airline in which a CEO hands out airline tickets to his sales force and instructs them to go and meet with the company’s clients, instead of just speaking with them over the telephone. The commercial was for an airline, but the lesson that can be learned from that commercial is that it is vital to meet with you clients occasionally.
Staying in touch with clients, with an occasional newsletter is important. A better and stronger way to stay in touch is by telephone. And, I feel that the very best way to stay in touch with your clients is a face-to-face meeting. Staying in touch with clients is the best way for you insure that your clients are happy with your products or services and will continue to be “your clients”. Due to our busy schedules it is sometimes hard to have a face-to-face casual meeting with clients, but we should all try to do so.
Tom Rumish Website Development has 6 clients in Minnesota. During the last two weeks of August I made my yearly visit to those Minnesota clients to have a “chat” with them. I didn’t try to sell them anything, I just made sure that they were happy and asked if there was anything that I could help them with or do for them and their companies.
During the August “working vacation”, not only did I accomplish having a face-to-face meeting with my Minnesota clients to insure their happiness; I also obtained a new client. This new client was aware of my existing clients in their area and was also aware of the fact that I have strong and good relationship with those existing clients. I attribute obtaining this new client to the fact that even though they are 600 miles away; I stay in touch with them on a regular basis.
Face-to-face meetings, phone calls, newsletters and surveys are all good ways to stay connected with your clients and to insure that you and your company are performing to the level of satisfaction that your customers want and expect.
Affordable small business web site design and maintenance specialist Tom Rumish can help you and your business stay in touch with your customers with the use of HTML formatted newsletters (like the “big” companies use).
Another good way to insure that you have happy clients, and to find out the weaknesses and strong points of your company, is by polling your customers. Ask them about your service, products, prices, etc. Tom Rumish can set up anonymous (and non-anonymous), professional looking online and email surveys too.
Tom Rumish Website Development is not just an affordable small business website designer, he also can help you with the online marketing of your company and website. Newsletters and email or online surveys are just a couple of the ways that we can help clients with online marketing.
Contact Tom Rumish Website Development for a free consultation.
Staying in touch with clients, with an occasional newsletter is important. A better and stronger way to stay in touch is by telephone. And, I feel that the very best way to stay in touch with your clients is a face-to-face meeting. Staying in touch with clients is the best way for you insure that your clients are happy with your products or services and will continue to be “your clients”. Due to our busy schedules it is sometimes hard to have a face-to-face casual meeting with clients, but we should all try to do so.
Tom Rumish Website Development has 6 clients in Minnesota. During the last two weeks of August I made my yearly visit to those Minnesota clients to have a “chat” with them. I didn’t try to sell them anything, I just made sure that they were happy and asked if there was anything that I could help them with or do for them and their companies.
During the August “working vacation”, not only did I accomplish having a face-to-face meeting with my Minnesota clients to insure their happiness; I also obtained a new client. This new client was aware of my existing clients in their area and was also aware of the fact that I have strong and good relationship with those existing clients. I attribute obtaining this new client to the fact that even though they are 600 miles away; I stay in touch with them on a regular basis.
Face-to-face meetings, phone calls, newsletters and surveys are all good ways to stay connected with your clients and to insure that you and your company are performing to the level of satisfaction that your customers want and expect.
Affordable small business web site design and maintenance specialist Tom Rumish can help you and your business stay in touch with your customers with the use of HTML formatted newsletters (like the “big” companies use).
Another good way to insure that you have happy clients, and to find out the weaknesses and strong points of your company, is by polling your customers. Ask them about your service, products, prices, etc. Tom Rumish can set up anonymous (and non-anonymous), professional looking online and email surveys too.
Tom Rumish Website Development is not just an affordable small business website designer, he also can help you with the online marketing of your company and website. Newsletters and email or online surveys are just a couple of the ways that we can help clients with online marketing.
Contact Tom Rumish Website Development for a free consultation.
Saturday, August 9, 2008
A new web page was added to the Tom Rumish Website Development site during the week of August 3rd. The new page is titled Low Cost Web Page Design Services.
The primary purpose in adding the new page to the Tom Rumish Website Development site was to outline some of the many "other services" that Tom Rumish offers to his clients and potential clients in addition to website design and remodeling. Because there are people who may be unsure of what some of the "other services" actually entail and are capable of doing, a brief description of each individual service is given on the Low Cost Web Page Design Services page.
Due to the fact that Tom Rumish Website Development is adding new services on a somewhat regular basis I suggest that everyone take a look at the Low Cost Web Page Design Services page. There very well may be a new service that was not offered in the past that you may have need of and want to implement into your website or small business marketing plan.
Tom Rumish strives to stay on top of new and emerging trends in website design and takes various classes relating to website design, programming for the web, search engine optimization and more on a continueing basis. Because of this continuing education we are able to add new services to existing clients and potential clients of Tom Rumish Website Development.
In additon to looking over our new Low Cost Web Page Design Services page I suggest that you look over the whole Tom Rumish Website Development site if you haven't done so recently. Our Website Design FAQ's page has recently been edited by adding a few more questions and answers and our Small Business Web Site How-to Articles page has had some new articles added, which pertain not just to website design but also to marketing in general.
We attempt to keep the small business web site design and maintenance site of Tom Rumish fresh and up-to-date while still maintaining its' familiar look and feel. Just because the website continues to "look the same" doesn't mean that it hasn't changed. So, when you have a little spare time go to http://www.tomrum.com/ and read the actual content of the pages if you have not done so in a while.
The primary purpose in adding the new page to the Tom Rumish Website Development site was to outline some of the many "other services" that Tom Rumish offers to his clients and potential clients in addition to website design and remodeling. Because there are people who may be unsure of what some of the "other services" actually entail and are capable of doing, a brief description of each individual service is given on the Low Cost Web Page Design Services page.
Due to the fact that Tom Rumish Website Development is adding new services on a somewhat regular basis I suggest that everyone take a look at the Low Cost Web Page Design Services page. There very well may be a new service that was not offered in the past that you may have need of and want to implement into your website or small business marketing plan.
Tom Rumish strives to stay on top of new and emerging trends in website design and takes various classes relating to website design, programming for the web, search engine optimization and more on a continueing basis. Because of this continuing education we are able to add new services to existing clients and potential clients of Tom Rumish Website Development.
In additon to looking over our new Low Cost Web Page Design Services page I suggest that you look over the whole Tom Rumish Website Development site if you haven't done so recently. Our Website Design FAQ's page has recently been edited by adding a few more questions and answers and our Small Business Web Site How-to Articles page has had some new articles added, which pertain not just to website design but also to marketing in general.
We attempt to keep the small business web site design and maintenance site of Tom Rumish fresh and up-to-date while still maintaining its' familiar look and feel. Just because the website continues to "look the same" doesn't mean that it hasn't changed. So, when you have a little spare time go to http://www.tomrum.com/ and read the actual content of the pages if you have not done so in a while.
Tuesday, July 15, 2008
8:05 AM
WOULD BEING ABLE TO ACCEPT ONLINE CREDIT CARD
PAYMENTS HELP YOUR COMPANY?
Everyone is familiar with E-Commerce websites on which you can buy products. Even though your company may not sell actual products online your company can also benefit from excepting credit card payments on your website.
Almost every business mails out invoices to clients and customers. By offering your customers the ability to pay outstanding invoices from your website with their credit card you will be giving them another level of service and payment options that your competitor may not offer. Having this extra level of service and the additional payment method available to your customers could mean the difference of a potential client dealing with you or one of your competitors. By offering more services and options on the your company website than your competitors do on their website you stand a better chance of gaining and retaining customers.
Collecting payments for outstanding invoices is only one of many ways that you can incorporate online credit card use into the your website. Below are some of the many additional ways to utilize online credit card payments.
1. Bars, restaurants, tourism and hospitality businesses often have Tee Shirts, Caps, etc. available at their businesses. Though these items are not the primary source of income for most businesses, those businesses often derive a fairly substantial amount of "extra" income by selling the items. Why not offer a few of those items on your website. A little extra income by selling those items online certainly wouldn't hurt your bottom line.
2. Accept online credit card payments for "deposits" from clients for lodging reservations, travel services and professional services.
3. Does your company offer "gift certificates"? If not, why not? Sell gift certificates redeemable at your place of business from you website.
4. If your business sells big ticket items that usually are the result of people visiting your place of business, why not offer small expendable accessories and supplies that people use on a continuing basis which are related to or required by the primary items that you sell in-store.
5. If you are a non-profit organization why don't you start accepting online credit card Contributions and Donations for your non-profit organization.
6. If your organization requires a "membership", allow your members to pay their dues and subscriptions online using their credit card.
The ways that a company can utilize online credit card payments is endless, no matter what type of business you are in.
Accepting credit card payments online used to be very costly to set up, however this is no longer the case. Now all that is needed is a Merchant Account or a PayPal Business Account to process the credit card information and a Shopping Cart which is tied to your website.
If you do not already have a Merchants Account to process credit cards you can obtain one by visiting your bank. Fees to set up a Merchant Account will vary, however they are usually not too costly. Instead of having a Merchants Account through your bank an additional option is to open a PayPal Business Account for your company and have PayPal process the credit card information. Opening a PayPal Business Account is free.
Shopping Carts which are needed for online payments used to be somewhat costly. Now however there are a number of reliable Shopping Carts that utilizes SSL (Secure Socket Layer) Servers at little to no cost to you. So, the SSL cost has all but been eliminated from the amount necessary to accept online credit card payments.
If you feel that you or your company can benefit from the ability to accept online credit card payments and would like more information about accepting credit cards on your website please don't hesitate to contact Tom Rumish Website Development. We would be glad to schedule a free consultation with you to answer any questions that you may have regarding accepting credit cards on your existing website.
If you and your company do not currently have a website or if your existing website is in need of remodeling and a facelift, affordable website designer Tom Rumish will be glad to provide you with a free, no-obligation consultation and estimate of the costs to establish an affordable custom designed small business website for your company.
Free, no-obligation consultation appointments are available on weekdays and Saturdays. Evening appointments are also available.
Visit our small business web site design and maintenance site at www.tomrum.com/ for more information about the many services offered by Tom Rumish Website Development.
Saturday, June 21, 2008
What would happen if your business burned to the ground?
More than likely you are insured for the loss of structures and equipment (or should be). Aside from dealing with your insurance company, contractors and the like, to get your company back on its’ feet, you will still be faced with the loss of your business’ financial and customer data that was on your computer.
Have you taken any steps to secure the important business data on your computer(s) in the event that your computer gets destroyed or has a major non-repairable and fatal crash? Can you replace or reinstall the data that you will have lost due to such tragedies?
PROTECT CRITICAL DATA
I urge you to take steps to safeguard important data that is on your computer(s). The single most important thing that you can do to avert the loss of data on your computer is to religiously make back-ups of your computer hard drive on a regular basis. But, just backing up your computer data is not enough. Make multiple copies of the back-ups.
WHERE TO STORE BACKED-UP DATA
It is very important to store at least one copy of your computer back-up somewhere else besides your office. Keep at least one copy of your backed-up data in a separate location. I suggest keeping one copy of your computer back-up at your office and one copy of your back-up at home. Or, if your business is located in your home keep a copy of the back-up in a safety box at your bank or the home of a friend or relative.
WAYS TO BACK-UP YOUR DATA
EXTERNAL HARD DRIVES
During the past year or so external hard drives have dropped in price considerably. External hard drives connect to your computer by either a USB cable or Fire wire cable and are an easy addition. Many of the external hard drives that are available come with software for performing back-ups of your entire computer. If you buy an external hard drive I suggest that you buy one from a major manufacturer and check the packaging to see if it comes with back-up software.
The problem with using an external hard drive is that the new external hard drive will in all probability be connected to your computer and in your office. As a result, this type of data back-up will protect you in the event of a computer crash but will not save your data in the event of a fire or other disaster which could destroy your office unless you take the external hard drive to a location other than your office as outlined previously.
USB THUMB DRIVE (Jump Drives)
USB Thumb Drive (Jump Drives) do not have enough capacity to back up all of the files on your entire computer. However, you can use them to keep back-up copies of just your important financial data and customer information files.
Being small in size, thumb drives are an excellent affordable way to be able to store your back-up data files at your office and at a remote location. USB Thumb Drives are low cost and easily obtainable.
REMOTE ONLINE BACK-UP
There are companies that allow you to back-up your data via the Internet. Most, but not all, of these types of companies charge a monthly fee to store the backed up data on a secure server at their location.
Backing up your data in this way is a good in that it allows you to save your data at a remote location and still have it accessible from any computer that is connected to the Internet. The downside to backing up this way is that there are usually monthly charges and the fact the back-up must be transferred via the Internet. Backing up your entire computer via the Internet to a remote online back-up server can be a slow and very time consuming process. Just how slow depends of course on the speed at which you are connected to the Internet.
PURCHASING BACK-UP SOFTWARE
There are a number of software’s that you can purchased to automate the process of backing up your data. Most allow you to schedule the back-up during the middle of the night when your computer is otherwise idle.
Most of these back-up software’s have a wizard which will partition your existing hard drive and will store your back-up to the partition of your hard drive that is created to hold the back-up. I however do not suggest backing up data to a partition on your primary hard drive, because if you have a fatal computer crash you may not be able to access your hard drive and hence not be able to access your back-up.
DVD’s and CD’s
You can burn a DVD or CD that contains your critical data files or to back-up your entire hard drive. Not all, but most DVD and CD burning software offer the option of burning back up discs. Backing up your entire hard drive will, in all probability, require multiple DVD’s. So, before you use this method to back up your information and data, ensure that you have a supply of discs on hand. If you back-up just critical financial and customer data files they will probably fit on just one DVD.
DVD’s containing your back-up data can easily be stored at a remote location. The cost is of course relatively insignificant. I suggest using re-writable DVD’s or CD’s for back up purposes. Read the Help section of your DVD or CD burning program to learn how to use your particular burning software to make back-ups.
SCHEDULE BACK-UPS
I hope that this Newsletter has gotten you to think about and gets you to back up your data. Use which ever process works best for you. The important thing to remember is to back-up on a regular and continuing basis.
Though it takes time to do the back-ups it can save you money and a lot of time and headaches in the event of an emergency. Getting your business back to its’ normal productive state after a catastrophe is hard enough without having to deal with worrying about data recovery.
THANK YOU
Thanks for taking the time to read the Tom Rumish Website Development Blog. I hope that you’ve found it helpful and educational. It is because I want you, and your business to be successful and work more efficiently that I write this Blog.
Take a look at the “How-To Articles” page of the Tom Rumish Website Development website from time to time. There are articles on that page that may be helpful to you and your business. New Articles are added to the “How-To Articles” page on a relatively regular basis.
If you or someone that you know is considering having a website created I would appreciate the opportunity to give you a free consultation and estimate. Many questions about affordable small business web site design and maintenance can be answered by visiting the Tom Rumish Website Development website at www.tomrum.com/ however it is impossible for me to cover everything on my website. Being able to answer your questions is the primary reasons that I offer no obligation web site consultations.
More than likely you are insured for the loss of structures and equipment (or should be). Aside from dealing with your insurance company, contractors and the like, to get your company back on its’ feet, you will still be faced with the loss of your business’ financial and customer data that was on your computer.
Have you taken any steps to secure the important business data on your computer(s) in the event that your computer gets destroyed or has a major non-repairable and fatal crash? Can you replace or reinstall the data that you will have lost due to such tragedies?
PROTECT CRITICAL DATA
I urge you to take steps to safeguard important data that is on your computer(s). The single most important thing that you can do to avert the loss of data on your computer is to religiously make back-ups of your computer hard drive on a regular basis. But, just backing up your computer data is not enough. Make multiple copies of the back-ups.
WHERE TO STORE BACKED-UP DATA
It is very important to store at least one copy of your computer back-up somewhere else besides your office. Keep at least one copy of your backed-up data in a separate location. I suggest keeping one copy of your computer back-up at your office and one copy of your back-up at home. Or, if your business is located in your home keep a copy of the back-up in a safety box at your bank or the home of a friend or relative.
WAYS TO BACK-UP YOUR DATA
EXTERNAL HARD DRIVES
During the past year or so external hard drives have dropped in price considerably. External hard drives connect to your computer by either a USB cable or Fire wire cable and are an easy addition. Many of the external hard drives that are available come with software for performing back-ups of your entire computer. If you buy an external hard drive I suggest that you buy one from a major manufacturer and check the packaging to see if it comes with back-up software.
The problem with using an external hard drive is that the new external hard drive will in all probability be connected to your computer and in your office. As a result, this type of data back-up will protect you in the event of a computer crash but will not save your data in the event of a fire or other disaster which could destroy your office unless you take the external hard drive to a location other than your office as outlined previously.
USB THUMB DRIVE (Jump Drives)
USB Thumb Drive (Jump Drives) do not have enough capacity to back up all of the files on your entire computer. However, you can use them to keep back-up copies of just your important financial data and customer information files.
Being small in size, thumb drives are an excellent affordable way to be able to store your back-up data files at your office and at a remote location. USB Thumb Drives are low cost and easily obtainable.
REMOTE ONLINE BACK-UP
There are companies that allow you to back-up your data via the Internet. Most, but not all, of these types of companies charge a monthly fee to store the backed up data on a secure server at their location.
Backing up your data in this way is a good in that it allows you to save your data at a remote location and still have it accessible from any computer that is connected to the Internet. The downside to backing up this way is that there are usually monthly charges and the fact the back-up must be transferred via the Internet. Backing up your entire computer via the Internet to a remote online back-up server can be a slow and very time consuming process. Just how slow depends of course on the speed at which you are connected to the Internet.
PURCHASING BACK-UP SOFTWARE
There are a number of software’s that you can purchased to automate the process of backing up your data. Most allow you to schedule the back-up during the middle of the night when your computer is otherwise idle.
Most of these back-up software’s have a wizard which will partition your existing hard drive and will store your back-up to the partition of your hard drive that is created to hold the back-up. I however do not suggest backing up data to a partition on your primary hard drive, because if you have a fatal computer crash you may not be able to access your hard drive and hence not be able to access your back-up.
DVD’s and CD’s
You can burn a DVD or CD that contains your critical data files or to back-up your entire hard drive. Not all, but most DVD and CD burning software offer the option of burning back up discs. Backing up your entire hard drive will, in all probability, require multiple DVD’s. So, before you use this method to back up your information and data, ensure that you have a supply of discs on hand. If you back-up just critical financial and customer data files they will probably fit on just one DVD.
DVD’s containing your back-up data can easily be stored at a remote location. The cost is of course relatively insignificant. I suggest using re-writable DVD’s or CD’s for back up purposes. Read the Help section of your DVD or CD burning program to learn how to use your particular burning software to make back-ups.
SCHEDULE BACK-UPS
I hope that this Newsletter has gotten you to think about and gets you to back up your data. Use which ever process works best for you. The important thing to remember is to back-up on a regular and continuing basis.
Though it takes time to do the back-ups it can save you money and a lot of time and headaches in the event of an emergency. Getting your business back to its’ normal productive state after a catastrophe is hard enough without having to deal with worrying about data recovery.
THANK YOU
Thanks for taking the time to read the Tom Rumish Website Development Blog. I hope that you’ve found it helpful and educational. It is because I want you, and your business to be successful and work more efficiently that I write this Blog.
Take a look at the “How-To Articles” page of the Tom Rumish Website Development website from time to time. There are articles on that page that may be helpful to you and your business. New Articles are added to the “How-To Articles” page on a relatively regular basis.
If you or someone that you know is considering having a website created I would appreciate the opportunity to give you a free consultation and estimate. Many questions about affordable small business web site design and maintenance can be answered by visiting the Tom Rumish Website Development website at www.tomrum.com/ however it is impossible for me to cover everything on my website. Being able to answer your questions is the primary reasons that I offer no obligation web site consultations.
Saturday, May 31, 2008
Gordon Eberhardt of Sherlock Homes Inspection LLC, an Illinois Real Estate Inspector, recently contacted me to give his Illinois Real Estate Inspection Service website a total and complete Search Engine Optimization (SEO).The Search Engine Optimization process required extensive re-authoring and editing of the existing text that was on the website. After small business website design and maintenance specialist Tom Rumish Website Development did the in-depth Keyword and Keyword-Phrases research, the text authoring was initiated by Mr. Eberhardt. Every draft of the revised text for each page of the web site was reviewed, analyzed and often re-edited before the final draft of the text was arrived at for each individual web page.
As the text editing portion of the Search Engine Optimization was underway by Mr. Eberhardt, new page layouts were designed by Tom Rumish which would further enhance the website for better Search Engine Results Position (SERP). Two different graphic layout concepts were designed which were perceived to be optimal as far as SEO is concerned. Mr. Eberhardt made his choice of the two designs and work was then started on the actual re-construction of the website.
Some new pages were added to the new Sherlock Homes Illinois Real Estate Inspection Service website that had not existed in the older version of the website. After all of the new web site pages were finished and the SEO was complete the website was again analyzed for a final time before was it was put online to replace the old website.
After the new, optimized website was online, a search engine submission of the website was done to over 50 search engines.
The Search Engine Optimization of the Sherlock Homes Illinois Real Estate Inspection Service website was a huge success. In less than a week, http://www.sherlockhomesinspection-illinois.com/ was on page one of Google search results for three different broad search terms which had been the primary targets of the optimization process. Search results also yielded position #20 (bottom of 2nd page) for a fourth broad search term that had been a secondary target of the optimization process. I’m not talking about specific search terms that include the name, location or other things specific to the company. I’m talking about competitive, broad search terms showing amazing results.
There are other aspects of the Search Engine Optimization which are still being worked on which will further increase the Search Engine Results Position (SERP) of the Sherlock Home Inspection website and should in all probability help with some of the other search terms which had been less targeted during the SEO process.
The techniques and procedure used in the Search Engine Optimization (SEO) process used on the Sherlock Homes Inspection were recently learned in a SEO continuing education course which was taken by Tom Rumish earlier this year.
I almost continually take college level and continuing education courses to either learn new aspects of our profession or to stay abreast of changes that take place in this ever evolving business. Because the success of small business web site design and maintenance specialist Tom Rumish Website Development depends totally on the success of you, your business and your small business website we relentlessly look for and take courses which we feel will help us in our profession and ultimately help you and your business succeed.
A large portion of the business that small business web site designer Tom Rumish does is the remodeling and revamping of existing small business websites. Many people have existing website which are outdated and for one reason or another are not effective marketing tools for their businesses. If you own such a site or if your website is doing poorly in Search Engine Results Position (SERP) don’t hesitate to contact Tom Rumish Website Development for a no obligation consultation by visiting the Tom Rumish Website Development website or by calling (815) 786-8573.
Wednesday, May 7, 2008
Should You Use The Yellow Pages
1:00 PM
"I'm a small company and all of my cutomers are local so I don't need a website. I just use the Yellow Pages."
Does this sound like your train of thought? Are the majority of your customers from your local or immediate area? If so, you may question why your company needs a website. The answer is simple.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.
The Internet has changed the way that customers are looking for your business. The days of pulling out 10 pounds of phone books are coming to an end. People are still letting their fingers do the walking but it's on a computer keyboard. The Kelsey research group published these statistics and trends.
► over 80% of households use the Internet as an information source when shopping locally.
► Approximately 45% of local searches had a buying intent.
► The percentage of respondents who used yellow page directories decreased from 74% to under 50%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
GAIN AND RETAIN CUSTOMERS
In order to keep your existing customers, and gain new customers you need to be found where past and potential customers are searching. If your company does not have a website I strongly suggest that you allocate a portion of your marketing budget towards establishing a web site so that your’ business can be found where people are searching for local businesses like yours.
Due to the way that potential customers are searching for businesses like yours a website is a mandatory marketing tool. Having a company website is no longer just “something nice” to have. Having a website should be considered just as important as having business cards and should be included in your advertising budget.
Though the yellow pages may have worked years ago, it’s time to use what works today. Maximize the use of your marketing dollars by using marketing and advertising techniques what work today.
GET STARTED IN ESTABLISHING A COMPANY WEBSITE
Tom Rumish Website Development offers free consultations and estimates for small business web site design and maintenance.
We will be glad to meet with you and answer any questions that you may have regarding establishing a small business website. In addition to answering your questions we will help you determine what you should include in your website and give you a written estimate of the costs involved in establishing a web site for your company.
To schedule a free consultation contact us by email at sales@tomrum.com or by phone at (815) 786-8573. You can also schedule a no obligation web site design and maintenance consultation by using the online form that is on the Contact Us page of our website. You are under no obligation to get the consultation and estimate.
Please feel free to visit our website at www.tomrum.com to see the services that we offer. On our website you will also be able to read testimonials from past small business web site design clients and learn more about the process involved in establishing a website for your company.
Does this sound like your train of thought? Are the majority of your customers from your local or immediate area? If so, you may question why your company needs a website. The answer is simple.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.
The Internet has changed the way that customers are looking for your business. The days of pulling out 10 pounds of phone books are coming to an end. People are still letting their fingers do the walking but it's on a computer keyboard. The Kelsey research group published these statistics and trends.
► over 80% of households use the Internet as an information source when shopping locally.
► Approximately 45% of local searches had a buying intent.
► The percentage of respondents who used yellow page directories decreased from 74% to under 50%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
GAIN AND RETAIN CUSTOMERS
In order to keep your existing customers, and gain new customers you need to be found where past and potential customers are searching. If your company does not have a website I strongly suggest that you allocate a portion of your marketing budget towards establishing a web site so that your’ business can be found where people are searching for local businesses like yours.
Due to the way that potential customers are searching for businesses like yours a website is a mandatory marketing tool. Having a company website is no longer just “something nice” to have. Having a website should be considered just as important as having business cards and should be included in your advertising budget.
Though the yellow pages may have worked years ago, it’s time to use what works today. Maximize the use of your marketing dollars by using marketing and advertising techniques what work today.
GET STARTED IN ESTABLISHING A COMPANY WEBSITE
Tom Rumish Website Development offers free consultations and estimates for small business web site design and maintenance.
We will be glad to meet with you and answer any questions that you may have regarding establishing a small business website. In addition to answering your questions we will help you determine what you should include in your website and give you a written estimate of the costs involved in establishing a web site for your company.
To schedule a free consultation contact us by email at sales@tomrum.com or by phone at (815) 786-8573. You can also schedule a no obligation web site design and maintenance consultation by using the online form that is on the Contact Us page of our website. You are under no obligation to get the consultation and estimate.
Please feel free to visit our website at www.tomrum.com to see the services that we offer. On our website you will also be able to read testimonials from past small business web site design clients and learn more about the process involved in establishing a website for your company.
Wednesday, April 23, 2008
Small Business Web Site Designer Tom Rumish has added a new page to his website at www.tomrum.com/ which has numerous "How-To" articles and free E-Books which we feel will be helpful to small business owners.
The articles cover a wide range of small business web site design, on-line marketing and off-line marketing topics. Generally speaking, they explain in-depth "how-to" accomplish a given task. In order for your business to succeed you must constantly learn new marketing tactics and stay abreast of what some of the new trends are. We hope that the articles and E-Books help you do just that.
These articles and E-Books are provided free by affordable website designer Tom Rumish Website Development to help you and your small business website gain and retain customers and market your small business. Please feel free to print out the articles and save the E-Books of your choice. Use the website designer "how-to" articles and E-Books as both learning tools and references.
The articles and E-Books are grouped in three catagories and cover a wide range of knowledge from basic to more in-depth and technical matters.
The three catagories of articles and E-books are:
Website Structure, Creation & Optimization
Online Marketing of Your Business and Website
Offline Marketing of Your Business
At present there are a total of 12 Articles and E-Books available on the Tom Rumish Website Development website. Be sure to bookmark our website and return to the How To Articles often as I will be adding more Articles and E-Books as I find them and they become available to me.
The "how-to" articles and e-books page of our website (www.tomrum.com/) can be accessed from the main menu at the top of any of our website pages. Just click on the "FAQ'S & How To" button.
The articles cover a wide range of small business web site design, on-line marketing and off-line marketing topics. Generally speaking, they explain in-depth "how-to" accomplish a given task. In order for your business to succeed you must constantly learn new marketing tactics and stay abreast of what some of the new trends are. We hope that the articles and E-Books help you do just that.
These articles and E-Books are provided free by affordable website designer Tom Rumish Website Development to help you and your small business website gain and retain customers and market your small business. Please feel free to print out the articles and save the E-Books of your choice. Use the website designer "how-to" articles and E-Books as both learning tools and references.
The articles and E-Books are grouped in three catagories and cover a wide range of knowledge from basic to more in-depth and technical matters.
The three catagories of articles and E-books are:
Website Structure, Creation & Optimization
Online Marketing of Your Business and Website
Offline Marketing of Your Business
At present there are a total of 12 Articles and E-Books available on the Tom Rumish Website Development website. Be sure to bookmark our website and return to the How To Articles often as I will be adding more Articles and E-Books as I find them and they become available to me.
The "how-to" articles and e-books page of our website (www.tomrum.com/) can be accessed from the main menu at the top of any of our website pages. Just click on the "FAQ'S & How To" button.
Friday, April 11, 2008
Email Marketing
can help your business gain and retain customers and it is easier than ever to establish a good Email Marketing campaign.
I’m NOT talking about SPAMMING. I’m talking about an Email Marketing campaign aimed at past clients that have given you their email addresses, people that voluntarily ask for an Email Newsletters
from you and people who may belong to an organization or association that you are a member of.
Retaining past clients is a crucial to your business. By sending a well written, professional looking Email Newsletter to previous clients you will be showing them that you care about their past business and you will be the first one that they think of when they again need or want services and products that you offer.
Gaining new customers is just as important as or possibly more essential than retaining your base of past clients. By placing an opt-in request form on your website, which people can use to request your Newsletter, you will be able to grow a list of new and potential clients.
USE THE RIGHT TOOLS FOR EMAIL MARKETING
It sounds like all of this will take a lot of work and time doesn’t it? If you did all of the things mentioned above manually it would be a lot of work. However, there are now tools available that can perform all of the List Management and HTML Newsletter creation tasks for you with just a few mouse clicks.
I’ll bet you’re now thinking that something that can automate a lot of your Email Marketingwork is going to be expensive and learning to use the toll will be time consuming and difficult. Sorry – you’re wrong. It’s easy to learn and very inexpensive to use.
EASY-TO-USE EMAIL CREATION TOOLS
We know you’ve got talent ‘cause you’re thinking about Email Marketing. But if you’re worried you don’t have enough online experience to subject yourself to a mass email campaign, fear no more!
Choose from a range of Email Newsletters creation methods, depending on your level of expertise. Dive in with an entry-level Email Wizard which has many predefined graphic templates to choose from. Or if you are on the geek end of the spectrum, utilize your own pre-built HTML.
LIST MANAGEMENT
You know you want to grow your list, but where do you start? The first step to generating a loyal audience for your business is to get them in your Rolodex. Ok, carefully back away from that ballpoint pen.
Make your way calmly to an opt-in form builder and start building your customer email database today. Ask anything – name, email, address, and add custom fields such as shoe size or age. It’s easy to get started using a opt-in form wizard. Then sit back and watch your lists grow!
You can also upload any separate lists that you may already have or manually create a new list from information that you have saved somewhere on your computer.
TRACKING AND REPORTING
In addition to the extra time it takes to send Email Newsletters manually, when you send your emails manually or use an ordinary email client program you don’t have any idea of how many people actually opened your Newsletter.
Wouldn’t it be great to know just how effective your email marketing campaign and Newsletter are actually working? Here are some of the various reports that you can generate:
Campaign Totals – View the number of emails Sent, Opened, Bounced and Unsubscribed.
Click-Through Performance – View your click-through rate on any links you have contained within your email.
Response Curve Reporting – Graphs inform you how your campaign did for the first 24 hours as it relates to clicks and opens.
Campaign comparison statistics – Graphs and charts enable you to compare response for up to 5 campaigns.
TRY EMAIL MARKETING FOR FREE
I initially used a “free trial” offered by VerticalResponse
and was so pleased after sending out a “trial” Email Newsletter that I am continuing to use it.
There are no contracts to sign. You don’t need to input any credit card information to use the “trial”. You are able to send 25 emails when using the trial for no charge whatever. After you have used up your 25 free emails you can purchase additional “email credits” (one credit per email recipient) as you would like.
Why spend $0.015 to send the email when you can done so for free using my normal email client? The answer is simple. For a less than the cost of a can of soda I was able to create an eye catching professional looking Newsletter quickly. And most importantly (to me) I am able to track and generate reports about the email campaign.
SIGN UP FOR THE FREE EMAIL MARKETING TRIAL NOW
To try VerticalResponse Email Marketing for free go to the small business web site design and maintenance website of Tom Rumish Website Development (www.tomrum.com/) and scroll to the very bottom of any page on the website. At far right of the bottom you will see an animated graphic for VerticalResponse. Just click on the link and you will be taken to the Vertical Response Free Trial sign-up page.
Go ahead and sign up for the no risk or obligation trial. After you have signed up I suggest going to the Education & Support page of Vertical Response (http://www.verticalresponse.com/education-support/) and click on the “Demo’s” link on the right side of the page to watch videos on how to use the various features that are included at no extra charge.
I’m sure you’ll be as pleased with Vertical Response Email Marketing as I am. If you like VerticalResponse after you have used your free 25 email credits, as I am sure you will, I suggest buying $5.00 worth of email credits. That way you won’t have to dig out your credit card every time you send out an email campaign. $5.00 will buy you 333 email credits which should last you the better part of a year.
I’m NOT talking about SPAMMING. I’m talking about an Email Marketing
Retaining past clients is a crucial to your business. By sending a well written, professional looking Email Newsletter to previous clients you will be showing them that you care about their past business and you will be the first one that they think of when they again need or want services and products that you offer.
Gaining new customers is just as important as or possibly more essential than retaining your base of past clients. By placing an opt-in request form on your website, which people can use to request your Newsletter, you will be able to grow a list of new and potential clients.
USE THE RIGHT TOOLS FOR EMAIL MARKETING
It sounds like all of this will take a lot of work and time doesn’t it? If you did all of the things mentioned above manually it would be a lot of work. However, there are now tools available that can perform all of the List Management and HTML Newsletter creation tasks for you with just a few mouse clicks.
I’ll bet you’re now thinking that something that can automate a lot of your Email Marketing
EASY-TO-USE EMAIL CREATION TOOLS
We know you’ve got talent ‘cause you’re thinking about Email Marketing. But if you’re worried you don’t have enough online experience to subject yourself to a mass email campaign, fear no more!
Choose from a range of Email Newsletters
LIST MANAGEMENT
You know you want to grow your list, but where do you start? The first step to generating a loyal audience for your business is to get them in your Rolodex. Ok, carefully back away from that ballpoint pen.
Make your way calmly to an opt-in form builder and start building your customer email database today. Ask anything – name, email, address, and add custom fields such as shoe size or age. It’s easy to get started using a opt-in form wizard. Then sit back and watch your lists grow!
You can also upload any separate lists that you may already have or manually create a new list from information that you have saved somewhere on your computer.
TRACKING AND REPORTING
In addition to the extra time it takes to send Email Newsletters
Wouldn’t it be great to know just how effective your email marketing campaign and Newsletter are actually working? Here are some of the various reports that you can generate:
Campaign Totals – View the number of emails Sent, Opened, Bounced and Unsubscribed.
Click-Through Performance – View your click-through rate on any links you have contained within your email.
Response Curve Reporting – Graphs inform you how your campaign did for the first 24 hours as it relates to clicks and opens.
Campaign comparison statistics – Graphs and charts enable you to compare response for up to 5 campaigns.
TRY EMAIL MARKETING FOR FREE
I initially used a “free trial” offered by VerticalResponse
There are no contracts to sign. You don’t need to input any credit card information to use the “trial”. You are able to send 25 emails when using the trial for no charge whatever. After you have used up your 25 free emails you can purchase additional “email credits” (one credit per email recipient) as you would like.
Why spend $0.015 to send the email when you can done so for free using my normal email client? The answer is simple. For a less than the cost of a can of soda I was able to create an eye catching professional looking Newsletter quickly. And most importantly (to me) I am able to track and generate reports about the email campaign.
SIGN UP FOR THE FREE EMAIL MARKETING TRIAL NOW
To try VerticalResponse
Go ahead and sign up for the no risk or obligation trial. After you have signed up I suggest going to the Education & Support page of Vertical Response (http://www.verticalresponse.com/education-support/) and click on the “Demo’s” link on the right side of the page to watch videos on how to use the various features that are included at no extra charge.
I’m sure you’ll be as pleased with Vertical Response Email Marketing
Tuesday, April 1, 2008
HOW SEARCH ENGINES WORK
10:26 AM
There are many people who can't understand why their small business web sites are showing up poorly (or not showing up at all) in Google and other search results.
A lot of people just dont' understand how search engines work. If they did understand how search engines work they would be able to better optimize the text content of their business websites. The text content of web pages is ONE of the many important factors in determining the Search Engine Results Position (SERP) of websites.
I have two links at the bottom of this posting for free e-books in PDF format. The first e-book (keyword-basics-lesson-one) explains how search engines actually work. The second e-book (keyword-research-guide) explains in detail the use of Keywords and how to research good Keywords to use in the text content of your web pages. I suggest that you click the links to the free e-books and save them to the desktop of your computer. Then, read the free e-books at your leasure.
The e-books which you will download by clicking the links at the bottom of this posting are published by WordTracker. WordTracker is probably the best keyword and keyword phrase tool available.
After reading the e-books I am sure that you will want to use WordTracker. Because WordTracker is such a powerful tool and because I think that it could help you greatly, I have included a link for a free trial use of WordTracker at the bottom of all of the pages on my website. Tom Rumish Website Development www.tomrum.com/ (Very bottom of the page - 2nd graphic link from the left.)
Download, save and read the free e-books. After you have read the e-books try the free trial of WordTracker. You will gain a lot of knowledge that I am sure will help you, your web site and your business.
Tom Rumish Website Development is not just a small business web site design and maintenance specialist. Though we include BASIC web site optimization in all of the websites that we design, more in-depth search engine optimization is also available. Free search engine submissions are also included with every web site that we design.
Keyword Basics Lesson One
Keyword Research Guide
A lot of people just dont' understand how search engines work. If they did understand how search engines work they would be able to better optimize the text content of their business websites. The text content of web pages is ONE of the many important factors in determining the Search Engine Results Position (SERP) of websites.
I have two links at the bottom of this posting for free e-books in PDF format. The first e-book (keyword-basics-lesson-one) explains how search engines actually work. The second e-book (keyword-research-guide) explains in detail the use of Keywords and how to research good Keywords to use in the text content of your web pages. I suggest that you click the links to the free e-books and save them to the desktop of your computer. Then, read the free e-books at your leasure.
The e-books which you will download by clicking the links at the bottom of this posting are published by WordTracker. WordTracker is probably the best keyword and keyword phrase tool available.
After reading the e-books I am sure that you will want to use WordTracker. Because WordTracker is such a powerful tool and because I think that it could help you greatly, I have included a link for a free trial use of WordTracker at the bottom of all of the pages on my website. Tom Rumish Website Development www.tomrum.com/ (Very bottom of the page - 2nd graphic link from the left.)
Download, save and read the free e-books. After you have read the e-books try the free trial of WordTracker. You will gain a lot of knowledge that I am sure will help you, your web site and your business.
Tom Rumish Website Development is not just a small business web site design and maintenance specialist. Though we include BASIC web site optimization in all of the websites that we design, more in-depth search engine optimization is also available. Free search engine submissions are also included with every web site that we design.
Keyword Basics Lesson One
Keyword Research Guide
Saturday, March 22, 2008
Small business web site design and maintenance specialist Tom Rumish has added a FAQ's page to his website at http://www.tomrum.com/.
Because of the many basic questions that I get during my free consultations with small business owners about designing and establishing websites for their small business I decided that it was time to add a FAQ's page to my website. Though the questions on the FAQ's page may seem like things that everyone should know, there are many people who have no idea of what is actually involved in getting a website online.
In an effort to help educate those small business owners I have placed just under 20 commonly asked questions with answers on the new FAQ's page. Topics covered on the FAQ's page are such things as Web Site Design Costs, Web Page Content, Domain Names, Website Hosting, Search Engine Optimization and Search Engine Submission. When authoring the answers to the FAQ's I attempted to write the answers as non-technical as possible, so that everyone should understand the answers.
If you or someone you know is considering having a custom designed small business website created I suggest that you have them take a look at our FAQ's page located at http://www.tomrum.com/affordable-web-design-faqs.htm . I think the the questions and answers on the page may be helpful to you or any small business owner who is thinking of estabilishing a website for their small business.
If you have a question that is not covered on our FAQ's page please go to the Tom Rumish Website Devlopment website Contact page and fill in our Free Consultation Request form. After receiving your Consultation Request I will contact you and schedule a free website consultation during which I can answer any and all questions that you may have.
Because of the many basic questions that I get during my free consultations with small business owners about designing and establishing websites for their small business I decided that it was time to add a FAQ's page to my website. Though the questions on the FAQ's page may seem like things that everyone should know, there are many people who have no idea of what is actually involved in getting a website online.
In an effort to help educate those small business owners I have placed just under 20 commonly asked questions with answers on the new FAQ's page. Topics covered on the FAQ's page are such things as Web Site Design Costs, Web Page Content, Domain Names, Website Hosting, Search Engine Optimization and Search Engine Submission. When authoring the answers to the FAQ's I attempted to write the answers as non-technical as possible, so that everyone should understand the answers.
If you or someone you know is considering having a custom designed small business website created I suggest that you have them take a look at our FAQ's page located at http://www.tomrum.com/affordable-web-design-faqs.htm . I think the the questions and answers on the page may be helpful to you or any small business owner who is thinking of estabilishing a website for their small business.
If you have a question that is not covered on our FAQ's page please go to the Tom Rumish Website Devlopment website Contact page and fill in our Free Consultation Request form. After receiving your Consultation Request I will contact you and schedule a free website consultation during which I can answer any and all questions that you may have.
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